Measured Direction Podcast

Measured Direction is an audience-driven podcast focused on your questions related to Digital Analytics and marketing strategy. The show is hosted by Digital Surgeons' Analytics Practice Lead Tom Miller and Content Strategist Jason Rose.

Episodes

Episodes

#1 - Getting Started

In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management.

#2 - Interpersonal Last-Touch Certifications

In this episode, we discuss Last-touch Attribution and Google Analytics Certification and Product Updates.

#3 - In-Store Bot Spam

In this episode, we discuss Offline Attribution and Bot Spam and Ad Fraud

#4 - Testing Clicks

In this episode, we discuss Testing Methodology, Experimental Sample Sizing and Clicks vs. Session Metrics Discrepancy

#5 - That IoT Episode

In this episode, we discuss THE INTERNET OF THINGS! Enabling technologies for wider customer data capture and aggregation.

#6 - Practicing "Agile" Analytics

In this episode, we discuss taking an "Agile" approach to analytics.